{"id":6516,"date":"2024-09-28T06:00:00","date_gmt":"2024-09-27T22:00:00","guid":{"rendered":"https:\/\/flexstar-assets.com\/v4\/2024\/09\/28\/influencing-effectively-101-features-vs-benefits\/"},"modified":"2024-09-28T06:00:00","modified_gmt":"2024-09-27T22:00:00","slug":"influencing-effectively-101-features-vs-benefits","status":"publish","type":"post","link":"https:\/\/assets.flexstargroup.my\/v4\/2024\/09\/28\/influencing-effectively-101-features-vs-benefits\/","title":{"rendered":"Influencing Effectively 101: Features vs Benefits"},"content":{"rendered":"<p>Are these scenarios typical? Someone walks up to you and asks you to sign up for a credit card in the mall. She said, &#8220;Sir, please sign for me, I just need one more to hit quota.&#8221; I am supposed to sign a credit card to benefit you? <\/p>\n<p>A property negotiator tells you that their property has an Olympic sized swimming pool, 2 car parking spots, a 20,000 sq ft garden etc etc etc. All these are features, not benefits.<\/p>","protected":false},"excerpt":{"rendered":"<p>Are these scenarios typical? Someone walks up to you and asks you to sign up for a credit card in the mall. She said, &#8220;Sir, please sign for me, I just need one more to hit quota.&#8221; I am supposed to sign a credit card&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-6516","post","type-post","status-publish","format-standard","hentry","category-property"],"acf":[],"_links":{"self":[{"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/posts\/6516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/comments?post=6516"}],"version-history":[{"count":0,"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/posts\/6516\/revisions"}],"wp:attachment":[{"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/media?parent=6516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/categories?post=6516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/assets.flexstargroup.my\/v4\/wp-json\/wp\/v2\/tags?post=6516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}